Everyday it gets easier for anybody to go online and state their opinion to the world.  When it comes to reviews about a local business, this can have a negative effect, even if most of the reviews are positive.

The online reputation for your business is only as good as what your customers are saying.  The big problem is that a negative review carries much more weight then a positive review.

Think about it…Do you remember the last time you were reading online reviews?  Maybe for a restaurent or a product review on Amazon..  When you read a negative review did it make you think twice about purchasing? It typically takes several positive reviews to undo the damage of a negative review.

If you haven’t done so recently, go visit some of the more popular review sites and see what your customers are saying about you.  Here are a few to check out:

Your Google+ Local Business Page  (Google Your city and business name to find it).

Yelp

The Urban Spoon (Restaurent/service industry specific)

The good news is, there are ways to combat negative reviews.

If you feel your business is getting a ‘Bad Rap’ online, give us a call.  We have a very specific system to restore your online reputation to what is should be.

Having a online marketing plan with strategic actions can eleviate this.  In this video I discuss four fundamental marketing platforms that just about every business can start with.

Individual businesses will typically use each method to varying degrees, but the important factor is that your message gets out to potential clients and customers.